Book Marketing & PR
Campaigns judged on copies sold, not impressions delivered.
Campaigns measured in copies sold, not impressions served.
Book marketing attracts more nonsense than any other part of this industry. We run it like performance marketing: a defined budget, tracked spend, and a weekly report showing cost per copy sold. If a channel is not working after a fair test, we say so and move the money.
Everything in the standard scope.
Listed so you can compare us line by line against anyone else you are considering.
- Amazon Ads built around real keyword and ASIN research
- Meta and Instagram campaigns with creative testing
- Launch plan mapped across the twelve weeks around release
- Advance review copy outreach to genre reviewers
- Podcast and press pitching with a written media kit
- BookBub, Goodreads, and newsletter promo scheduling
- Landing page and email capture for your reader list
- Weekly report: spend, sales, and cost per copy
The working process, stage by stage.
Positioning first
Before any ad runs we fix the things ads amplify: category choice, description copy, cover thumbnail, and price. Cheap wins live here.
Small paid test
A deliberately modest budget across two or three channels to find which audience actually converts for your title.
Scale what works
Budget shifts toward the winning channel. Losing creative is cut rather than defended.
Weekly reporting
One page: spend, units, cost per copy, and what changes next week. You will always know whether it is working.
About book marketing & pr.
Can you guarantee a bestseller ranking?
No, and treat anyone who does with suspicion. We can push for a category ranking during launch week, and we will tell you honestly whether your category makes that realistic.
What ad budget should I plan for?
Most authors start at $600 to $1,500 a month in ad spend, held separately from our management fee, and adjust once the first month of data is in.
Do you run marketing for books you did not publish?
Yes. Roughly a third of our marketing clients came to us with a book that was already out.
What authors usually add next.
Ghostwriting & Book Writing
You talk, we write. A dedicated ghostwriter builds your book from interviews, notes, or a half-finished draft — in your voice, not ours.
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Book Editing & Proofreading
Developmental, line, copy, and proof — four distinct passes, each done by a specialist rather than one generalist skimming for typos.
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Book Cover Design
Three original concepts from a designer who reads your manuscript first and studies the twenty books already winning your category.
Learn moreReady to talk about book marketing & pr?
Send us where your book is today. You'll have a written, itemised scope within one business day — free and with no obligation.